Run time: 20 minutes
Audience: Grades 7 – Adult
Closed Captioned
If you think “bait and switch” is a fishing tip, you have a lot to learn about advertising!
Viewers will learn how to make good buying decisions by spotting advertising ploys including:
• Celebrity endorsement
• Customer testimony
• Emotional appeal
• Unproven claims
• Urgency and more
Teaching Materials Included